I grew up on the beach and spent many day sin the water on a surfboard or body board. I have always enjoyed the designs and look and feel of many of the creative ads put out in surfing magazines and print materials. So when I saw this assignment I knew exactly what I wanted to look for. This particular ad was designed by Rip Curl, found in Surfer Magazine.
Contrast is well achieved in this ad. Mostly how the dark black boxes and text on top of the lighter