Nike Air Jordan

INTRO

While searching I decided to start checking Nike ads. Mostly because I love Nikes and shoes, but I also feel like their brand and ads are so impactful and I love the style of the ads. Bold type, bold colors, focus on the product, simple but effective and speaks to the athletes.

This particular ad was created by designer Zach Hueser and I found it on his site.

Contrast

Nike ads are pretty well known of having bold contrast. The use of the bright red background and white text gives it