Farmhouse Magazine Spread

When starting this project, I did a search for a basic magazine spread and wasn’t sold on anything. So on the way home from work, I instead went to the store and browsed through the magazine section to find one that I thought would work. I came across Farmhouse Magazine and I feel like it hit a lot of the aspects of the principles we discussed this week.

Typefaces

When looking for the spreads I actually looked for the use of typography first. Since being a designer for who knows how long, the use of good photography is sometimes overlooked. Some designers just assume its text and dont realize the importance and what good typography can do for your design. It shouldn’t just be text, it should be a design element. And this spread shows that it is a design element.

The use of using a thin SLAB SERIF font in the headline gives it a nice touch, and also throwing in that same font on the right side bar but in an italicized option brings it some consistency.

The headline also using the method of throwing in a completely different font with the use of a DECORATIVE SCRIPT font to give it a nice lock-up in the headline. This brings attention to the page, but also make the typography a design element.

The  designer then used a basic SANS SERIF font to write some body copy on the bottom right of the page.

Rule of Thirds

This photo does follow the Rule of Thirds with many elements within the photo. Although its not perfect in the printed spread, I believe the photographer used the Rule of Thirds grid to place both children within those parameters, but with the way the spine of the magazine folds the image in, I dont think the child on the right is lining up perfectly. I think its a great photo and well in balance on all things.

Leading Lines

After noticing typography first, I actually noticed the leading lines in the magazine spread. How prominent are those? Everything leads to the focal point and main part of that image and room. The fireplace! Its a great room and very well designed, so you might as well point everything into that room to the focus that you want. the furniture, the window frames everything leads you right to what the photographer and designer want you to see.

Depth of Field

This was the first element of the spread where I struggled at first to see if there was anything. Since the photo was taken so close, and most elements are about the same distance from the camera, i was struggling. But then it hit me. Look out the window. The distance of the trees and nature in the background of the windows is whats giving that depth of field. Its subtle, and maybe not important of an element, but its there.

New Photos

I took 3 new photos around my house. I chose to do them around the house because the original were also done inside the home. The first was of the outside of my home with the focal point being the front door instead of the original fireplace, the lines on the frame of the house and the driveway lead to the front door, there is depth of field with the outside sky and landscape, and the window is placed using the Rule of thirds.

Inside the home with my daughter at the piano, off-set to play in the rule of thirds and the leading lines to the focal point of the piano.

And then in the family room with the focal point of the TV and the leading lines of the roof, door frames, etc. Also I placed my kids in the photo using the rule of thirds as well. Depth of field can be found from outside, to the sharpeness of the couch and distance to the TV.

Conclusion

I enjoyed this exercise and taking a bit more time to focus and see all the small details with photography. With my background in design, I sometimes forget to think about those small things of what makes up a good photo, and I don’t claim to be a photographer in the least, so I would like to start noticing these things more in my everyday projects and work, and hopefully one day be proud of the photos I do take. Although I feel like I have one project where I was a photographer and feel I nailed it.